Revving Up Unity: Off-Road Racing’s Game-Changing Summit in Las Vegas

On March 24, 2025, top race promoters from major and regional series, along with key stakeholders, sponsors, OEMs, aftermarket brands, race teams, and even nonprofits came together for an unprecedented summit in Las Vegas with one goal: to unify the tribes of off-road racing.

This powerhouse group also focused on long-term goals, including improving rules and classes to elevating marketing, sponsorships, and fan experiences, and how to protect and grow the sport for the future. The group had very productive discussions about youth engagement, sustainability, and building a stronger, more connected off-road racing community.

One of the first major developments from the summit is that Hammerking Productions has secured the rights to produce SNORE Racing live productions, starting at the King Shocks Battle at Primm. Stay tuned for details about the coverage and how to watch.

This is just the beginning, and we have a lot of work to do, but the future of off-road racing is bright!