SNORE/General Tire Mint 400 set to make return to Nevada desert

on 15 March 2010

Las Vegas, NV - Hundreds of racers are busy preparing and testing their off-road race vehicles for the return of the 2010 SNORE/General Tire Mint 400, set to take place just 25 minutes North of Las Vegas on March 27th.  The historic race was started by Norm Johnson, former public relations director for the Del Webb Hotel, and was resurrected by the SNORE (Southern Nevada Off Road Enthusiasts) racing organization just 3 years ago.  “General Tire was very excited to team up with SNORE  to bring back the legendary race in 2008 and 2010 will prove to be even more exciting with an aggressive stable of racers and engaging events,” said Travis Roffler, director of marketing, General Tire.  “The Mint 400 is one of the top racing titles to win in off-road racing and we are very proud and committed to keep the spirit of the Mint 400 race going for years to come.”


The SNORE/General Tire Mint 400 will once again return to the popular Moapa Indian reservation at the Moapa Travel Plaza Exit 75 (Valley of Fire Rd.) off of Interstate 15.  Three special spectator areas have been set-up alongside the course in high-speed, action-packed areas for fans to view the race.  The Moapa tribe will have shuttles running to these areas.  There will be numerous food, beer and merchandise vendors set up at the Moapa Travel Plaza.


Added to this year’s race course is the infamous Rock Garden, a treacherous section of course run over shale rock beds and small boulders, with ditches and “gotcha’s” strewn throughout. The last time the course ran through the Rock Garden was 23 years ago.


Over 250 entries are expected to enter the SNORE/General Tire Mint 400 and there is already much buzz about the events leading up to race day.  The race festivities start Wednesday, March 24th at 5 pm with a kick-off party at Hussong’s Cantina inside Mandalay Bay.  Thursday March 25th , fans, racers and the Media are invited to be a part of the FanFest Meet & Greet on Fremont Street East (between Las Vegas Blvd and 8th St.) from 6 pm - 8 pm for a chance to meet the drivers, get their autographs, take pictures, and pick up some swag from the teams!  At 8:30 pm Thurs night, General Tire will crown the 2010 Mint 400 Queen on the 1st Street Stage, located on Fremont Street and 1st Street, under the Fremont Street Experience.  Friday, March 26th starting at 9 am and lasting throughout the day until 5:30 pm, every race car entered in the race will parade down Fremont Street for Technical and Contingency inspection.  The parade of race vehicles starts on 1st Street & Fremont Street, heads East under the Fremont Street Experience, crosses Las Vegas Blvd., and ends at 8th Street and Fremont.  Saturday, March 27th at 7 am, race officials will drop the green flag once again for the start of the historic 25th Running of the 2010 SNORE General Tire Mint 400 off-road race.


The 2010 SNORE/General Tire Mint 400 will be televised on the Versus network and set to air May 5th 2010. Check local listings for details.

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